Local Business Owners: Tradies, Wellness, Medical & Dental, Beauty, Accountants, Cafes etc
Get the reviews you deserve. Rank higher. Get chosen over your competition.
Want to grow your business? Make reviews your #1 focus. Nothing works better or faster and they matter even more in the AI age.
I’m Shane! I build automations to make getting reviews easy for your team and effortless for your customers, clients, patients.
✔ More Reviews. Real Reviews. Recent Reviews
✔ Show up higher in Google and AI searches
✔ Attract quality seekers, not bargain hunters
The best marketing? Word of mouth. Are reviews word of mouth?
Your greatest asset? Reputation. Do reviews show your reputation?
Which do people take more seriously, what you say about your business, or what others say? Reviews are literally 'what others say' about you.
Every owner knows their business rises or falls on those 3. Despite that importance, usually there is no system. Just hope.
Hope someone people leave reviews. Hope others see those reviews.
Hope is not a strategy. Hope is not a system.
Hi, I'm Shane
I build 'Reputation' AI, automation and systems for small businesses. This makes getting reviews is easy for your team and effortless for your customers. You're no longer relying on hope because it becomes a predictable, repeatable part of daily operations.
Why should you care what I say?
Back in 2005, I co-founded NoCowboys.co.nz, New Zealand’s largest review site (apart from Google)
In 2009, I sold my shares, went traveling for 6 months, then launched my own Reputation Marketing agency
That’s 20 years helping business owners with their online reputation.
I’m not saying that to impress you, but to impress upon you that this isn’t theory or my opinion. It’s 20 years of proof.
Google reviews aren't the only thing that matters. But ... if someone put a gun to your head and said "you can only focus on ONE growth strategy for the next 12 months", this should be the #1 choice because nothing else works better or faster.
What happens when you make reviews your number #1 priority?
Attract not only more, but BETTER customers, clients, patients:
People who read reviews are more likely to be looking for quality and within reason are happy to pay for it.
They value good service and treat your team better
They are more forgiving of mistakes and less likely to complain or write bad reviews
Lift your team’s energy:
Every 5-star review feels great, a public pat on the back, especially when team members are mention by name
Now imagine getting them more often
Trigger momentum:
People who choose you because of your reviews are 2-3 × more likely to leave one themselves. Which means ...
Fresh reviews attract customers that are also more likely to leave reviews
That's called momentum and it builds fast
The bar is raised without you knowing or trying:
When your team knows another 5-star review is just around the corner, there is a subconscious elevation in performance
It's almost like the mind becomes rewired to constantly ask "what do I need to do for this customer to get a 5 star review"
Sharper service leads to even more 5 star reviews
Get started in 3 simple steps
Step 1 - Sign up for a 14-day free trial
Step 2 - 20 minute onboarding call.
Step 3 - We'll have you up and running in 3-5 working days
We do everything, you do nothing.
We'll have new reviews flowing within 3-5 working days
You get a complete 'Reputation System' with 3 components
(1) Monitor and Protect Reputation with AI
See how you're doing relative to your competitors
Protect your business from unreasonable and fake reviews.
(2) Grow Reputation
Automated requests
Personalised request images for unmatched conversion rate, because it feels personal, not automated.
AI assisted review replies. 71% of people are more likely to use a business that replies to reviews IF they don't copy/paste the same reply to everyone. Choose between automated responses, or reply 'suggestions' that you edit.
(3) Leverage Reputation
No more just 'hoping' people see your reviews
Improve the performance of your website by displaying your most recent and favourite reviews
Turn your favourite reviews into social media posts, so your social feeds aren't just you talking about yourself
Conversations with business owners who don't get enough reviews
“I feel like a dick asking for reviews and I don’t think people like being asked.” → 1% of people don't like it, 8% are slightly bothered and 92% are happy to be asked.
"People only write reviews when they're unhappy and want to whinge about something." → Most reviews on Google are 4s and 5s, not 1s and 2s. The average rating is 4.1/5 (82% satisfaction).
“If customers love us, they’ll review naturally.” → Only 8% of Google reviews are from people who weren't asked.
“My competition has a 10-year head start and 200 reviews, so what's the point.” → 67% of people care more about recent reviews than total reviews. Google does too. Get more new reviews - you'll show up higher and get chosen.
“I heard Google is dying because people are using other AIs for searching.” → Not for local business search. In October 2025, Google still has over 90% of local business search traffic, and every major AI (ChatGPT, Claude, Perplexity) use Google reviews as a source. Think about it. Google is the largest data base of local businesses reviews, which means any AI search result that didn't include them would not be credible.
“What if some tosser that no one could ever please writes a bad review.” → When people see 1 bad review among 20 good ones, they see it what it is, an unreasonable unpleasable person. They'll ignore it and so should you. Plus, they've actually done you a favour because the odd bad review makes your listing look real. 4.6/5 is trusted more than 5/5. Keep new reviews coming and the bad ones get buried anyway.
“I don’t read reviews when choosing a business, so I think their importance is overrated.” → Maybe you don’t, but 81% of people do. Google reviews are a factor in nearly every choice of local business.
“We get word of mouth already.” → Word of mouth is one-to-one, reviews are one-to-many and 24/7.
10 more reasons to make Google Reviews your #1 Priority
These stats are all verified by 'deep-research' mode on Gemini, ChatGPT, Claude and Perplexity
Google is the go-to platform for local search: 81% use Google reviews to evaluate local NZ businesses.
73% only consider reviews from the last month. Fresh, recent reviews are more influential.
88% trust online reviews as much as personal recommendations from friends and family.
72% won’t take any action (e.g. won’t call, click, or visit) until they’ve read some reviews.
92% read multiple reviews before making a decision.
45% are more likely to choose a business if they see it responds to negative reviews.
85% expect businesses to respond to reviews.
63% expect a response within 24 hours.
Responding to reviews improves customer retention by 30%.
76% view responses as a sign of business quality, professionalism and reliability.
Email: [email protected]
Address
9 Jeffs Way, Papamoa 3118, New Zealand
Assistance Hours
Mon – Fri 8:00am – 4:00pm
Sat and Sun – CLOSED
Phone Number:
07 809-4544